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Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More
With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.
Executive Edition
Latest Posts
ROXY Launches New Global Marketing Campaign
We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed
News February 15, 2018
Billabong Outlines Rationale for Sale to Boardriders
Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges
Executive Edition February 14, 2018
How Volcom Performed in 2017
A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business
Executive Edition February 13, 2018
Remembering Pierre Agnes
Friends and colleagues remember Boardriders CEO Pierre Agnes
News February 12, 2018
