Shop Eat Surf Outdoor
What Brands are Saying About Tariff Impacts and Adjustments
Executive Edition
Latest Posts
Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence
An interview with President Neil Fiske about the assumptions behind Black Diamond’s pricing strategy, how the brand is absorbing the margin hit on Chinese goods, how it's estimating potential unit…
Executive Edition April 25, 2025Osprey, Hydro Flask Parent Pulls Financial Plan Due to Tariffs
Trade policy uncertainty means the company can’t forecast or stick with long-term strategy, says Helen of Troy CEO Noel Geoffroy.
News April 24, 2025Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court
SESO listened to the court hearing today and we have details about the buyers and sale price, if any other bidders emerged, and what's next in Liberated's bankruptcy process.
Executive Edition April 24, 2025Update: Solo Brands Appeals NYSE Decision to Delist Company From Exchange
The NYSE warned the company it wasn't in compliance with the exchange in February.
News April 23, 2025Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation
Three companies have ceased operations or stopped making coolers in the wake of the COVID boom. SESO takes a deeper look into the cooler and drinkware categories in the post-COVID…
Executive Edition April 23, 2025Five Questions: Marsh Wear Founder Logan RobertsÂ
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in the Southeast surf market in addition to outdoors, and how parent company…
News April 22, 2025Mountain Equipment Company Poised to Return to Canadian Ownership
The Vancouver-based retailer has been seeking a buyer in recent months after falling behind in payments to vendors.
News April 22, 2025Outdoor Brands Grapple with Speaking Out About Public Lands
The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders is just getting started with two letters to legislators. But with political…
News April 21, 2025