Shop Eat Surf Outdoor

Latest Posts

The North Face’s Caroline Brown on Reaching Casual Consumers, Innovation, and Tariffs

The North Face’s Caroline Brown on Reaching Casual Consumers, Innovation, and Tariffs

From protecting athletes from the elements to making the outdoors more accessible for people with disabilities, TNF is focused on bringing the brand to every consumer, Brown said at Outside…

News June 5, 2025
Tilly’s CEO “Encouraged” As Sales Trends Appear to Stabilize

Tilly’s CEO “Encouraged” As Sales Trends Appear to Stabilize

While the industry customer still reported a fairly significant drop in Q1 comparable sales, it was an improvement from Q4 of 2024.

Executive Edition June 4, 2025
North Face Latest Company Hit by Cyber Attacks; Adidas, Victoria’s Secret, Struck in May

North Face Latest Company Hit by Cyber Attacks; Adidas, Victoria’s Secret, Struck in May

“The recent security incident at Victoria’s Secret, following a string of attacks on other retailers, suggests a potentially coordinated campaign targeting the retail sector,” said Javvad Malik, lead security awareness…

News June 4, 2025
Hurley x Travis Barker Event Draws Big Crowds to Tilly’s

Hurley x Travis Barker Event Draws Big Crowds to Tilly’s

Tilly’s is giving the collection prime real estate in stores and online, and Vice President of Marketing Bobby Gascon said events like the Travis Barker appearance help generate excitement and…

News June 4, 2025
Boardriders Japan Adds Volcom and Spyder to Portfolio

Boardriders Japan Adds Volcom and Spyder to Portfolio

The company now operates eight of Authentic’s action sports and outdoor brands across the region.

News June 3, 2025
Obermeyer Appoints Former Mammut GM Kris Kuster CEO

Obermeyer Appoints Former Mammut GM Kris Kuster CEO

Kuster will lead the Aspen-based ski and outerwear brand as it looks to transform into a premium year-round sports company. Obermeyer also announced it will raise prices on some fall…

News June 3, 2025
Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle 

Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle 

SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors, founders and CEOs, and retail general managers who demonstrate that the next…

News June 3, 2025
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

After apologizing for REI's political endorsement this spring, Laughton shared more of her plans for the embattled retailer at Outside Summit in Denver last week, and called on the outdoor…

News June 2, 2025
Helly Hansen Sale to Kontoor Brands Closes

Helly Hansen Sale to Kontoor Brands Closes

Kontoor, which has deep relationships with high volume retailers through its Wrangler and Lee brands, sees a big opportunity for Helly Hansen to grow in the U.S.

News June 2, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series