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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

New President Named for Supra and KR3W

Steve Harden joins Supra and KR3W from Honeywell and previously worked at Oakley, among other companies

News September 26, 2017

SES Podcast: Smith Brand Director Eric Carlson

We talk with Eric about all the changes at Smith, including being in the spotlight at parent company Safilo, ambitious new targets for Smith eyewear, and an update on the…

Executive Edition September 22, 2017

Talking Business with the Aqua East Team

Walking the store floor with the family owners and the buying team at the very important core account in Jacksonville Beach, Florida

Executive Edition September 21, 2017

VonZipper Hiring Signals Change From Billabong

The hiring of Michael Marckx as Global GM for VonZipper this week signals more than just a new leader for the sunglass brand

News September 20, 2017

Kohl's Jumps In Bed with Amazon and Other News

The retail landscape continues to evolve, with several new developments this week

News September 19, 2017

Tactics Expands Brick-and-Mortar Footprint

A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what's working in skate and snow, and the state of online retail

Executive Edition September 18, 2017