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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

Vans Enters New Footwear Territory with UltraRange

Dave Solomon, Vans VP of Global Product Footwear, tells us why the UltraRange marks a milestone in Vans' design history. The shoe is hitting the market this week in time…

News July 10, 2017

SES Podcast: Rainbow Sandals Owner Jay Longley

A talk with Jay "Sparky" Longley about his approach to business, why he was never interested in selling the company to hit the big financial payday, and why he thinks…

Executive Edition July 7, 2017

Zumiez Raises Q2 Guidance

Zumiez appears to be navigating the retail malaise just fine

News July 6, 2017

More about Roark/OluKai Deal

We followed up with Roark CEO Ryan Hitzel and OluKai VP of Marketing Kerry Konrady to find out more about the new financial partnership the companies announced last week

News July 5, 2017

Nike: Direct-to-Consumer Our Main Focus

Details about the big shift, how Nike is approaching its new relationship with Amazon, and Nike's blockbuster financial results.“We’ve never really been about sustaining the status quo,” CEO Mark Parker…

Executive Edition June 30, 2017