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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

SES Podcast: Hi-Tech Owner Kim Ball

Hi-Tech in Maui has some unique challenges - Costco is a two-minute walk from the retailer's flagship store, and industry brands operate about 25 shops on the island. We talk…

Executive Edition April 21, 2017

Interesting Zumiez Facts

Details from Zumiez's annual report including changes in category sales, big projects for 2017, five-year store growth rates, and more

Executive Edition April 19, 2017

Fernando Aguerre Updates Industry on 2020 Olympic Games

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games in Tokyo, including a plan for a two-week beach festival

News April 18, 2017

Billabong Women's Global GM to Step Down

Susan Branch, who led the team that won three key SIMA Awards last month, is leaving the brand to spend more time with her family

News April 17, 2017

A Nice Surprise at Macy's, Should PacSun Change Its Name, an Expanded Local Motion, more

What we saw at the Macy's, PacSun, Local Motion, Zumiez, Rip Curl, T&C, HIC, Vans, North Face, Nordstrom and Vans stores at Ala Moana Shopping Center in Honolulu

Executive Edition April 17, 2017