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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025
Executive Edition
Latest Posts
Hurley Launches Ambitious Coaching Service for Surfers
Hurley Surf Club is connecting with surfers - and potential customers - all over the world by offering free services to help them become better surfers.
News September 30, 2016Vans Trends for Spring ‘17
We check in with Vans to learn about the major product stories for spring and how they plan to bring the stories to life.
News September 29, 2016Tom and Tyler Brown on the Future of 17th Street
A talk with Tom and Tyler Brown about the changing of the guard at one the industry’s most important accounts, how business has gone this year, future plans, what they…
Executive Edition September 27, 2016Curt Fry to Fortress Eyewear
The veteran eyewear executive joins Fortress, the maker of Crush and Kreed open sell sunglass brands
News September 26, 2016Bruce Cromartie Elected BRA Chairman
The owner of BC Surf and Sport, one of the industry's most important accounts, is back in a leadership role for the industry trade group.
News September 26, 2016Reef Trends for Spring ‘17
Reef will launch several new initiatives for Spring, including a new leather sandal push
News September 23, 2016

















