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Executive Edition
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Volcom Veterans Share Plans for European Business
SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over the business, how they will work with other Volcom and Spyder licensees…
News May 14, 2025
Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing
On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and more outdoor and performance brands will extend into new categories through the…
News May 14, 2025
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La Jolla Group, Passenger, Outdoor Element, and more.
News May 13, 2025
Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?
At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil, some investors are still betting big on action sports events. A look…
Executive Edition May 12, 2025
Keen COO Talks Tariff Pricing, Zero China Exposure, and More
Keen Chief Operating Officer Hari Perumal explains why – and how – the brand will keep prices steady in 2025, and how the company was ahead of the curve when…
Executive Edition May 12, 2025
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
News May 9, 2025
Wanted: Young Leaders to Watch Submissions
We are looking for team members who are 40 years old or younger and are making a positive business impact on their companies through strong leadership.
News May 9, 2025
Tariffs to Strain Yeti Inventory in 2025; Some New Products to Debut Outside of U.S., Others Delayed
Recent tariff increases to as high as 145% on products from China will put a strain on the company’s inventory this year, primarily in drinkware, but also in the coolers…
News May 8, 2025
REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks
Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just some of the issues Laughton addressed at Thursday’s annual members meeting. New Chief Merchandising Officer Kristin Shane also…
News May 8, 2025
