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Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs

Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs

Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand Outerknown as it launches a major wholesale push.

News April 28, 2025
Sea to Summit Appoints Chris Sword North America GM and Aaron Baker Senior Sales Director

Sea to Summit Appoints Chris Sword North America GM and Aaron Baker Senior Sales Director

Sword previously led teams at Dynafit/Salewa, PEARL iZUMi, and more, and Baker led sales at KEEN and Chrome Industries.

News April 28, 2025
Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars

Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars

Outdoor Element Co-Founder Mike Mojica and Malvados CEO Jen Rainnie share details about how new tariffs are impacting their businesses, and what they’re doing to stay afloat.

News April 28, 2025
Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence

Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence

An interview with President Neil Fiske about the assumptions behind Black Diamond’s pricing strategy, how the brand is absorbing the margin hit on Chinese goods, how it's estimating potential unit…

Executive Edition April 25, 2025
Osprey, Hydro Flask Parent Pulls Financial Plan Due to Tariffs

Osprey, Hydro Flask Parent Pulls Financial Plan Due to Tariffs

Trade policy uncertainty means the company can’t forecast or stick with long-term strategy, says Helen of Troy CEO Noel Geoffroy.

News April 24, 2025
Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court

Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court

SESO listened to the court hearing today and we have details about the buyers and sale price, if any other bidders emerged, and what's next in Liberated's bankruptcy process.

Executive Edition April 24, 2025
Update: Solo Brands Appeals NYSE Decision to Delist Company From Exchange

Update: Solo Brands Appeals NYSE Decision to Delist Company From Exchange

The NYSE warned the company it wasn't in compliance with the exchange in February.

News April 23, 2025
Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation

Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation

Three companies have ceased operations or stopped making coolers in the wake of the COVID boom. SESO takes a deeper look into the cooler and drinkware categories in the post-COVID…

Executive Edition April 23, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series