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Next Up in the Trump Tariffs Saga — the Supreme Court
Executive Edition
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SESO Launches Confidential Survey on Q4 and 2026
Your insights matter more than ever. We're particularly interested in understanding how tariff changes are influencing your business outlook and decisions.
News September 29, 2025
How Sherper’s Nimble Approach Keeps a 90-Year Retail Legacy Alive
Wisconsin’s Sherper’s has evolved from a haberdashery to an outdoor retailer over its long life – and that adaptability is at the root of how the family business has kept…
News September 29, 2025
686 Partners with Golden Circle Group to Launch Lifestyle Apparel
Golden Circle Group President Brian Dunlap, who co-founded DVS, Lakai, and Matix Clothing, is launching the apparel line via a licensing agreement with 686, which is best known for its…
News September 26, 2025
Outdoor Retailer Industry Day Session Videos Offer Key Insights
Videos of the informative sessions that included leaders from Christy Sports, Salomon, Cotopaxi, Google, Orvis, Skullcandy, Locally, Water Stone Outdoors, ENDVR and more are now available for on-demand replay.
News September 25, 2025
SESO Joins Matt Powell on Retail Remix Podcast to Talk Vuori, Nike, Vans, Dick’s and More
SESO joined active and athletic brand and retailer consultant Matt Powell on the Retail Remix podcast to talk about the Nike turnaround quest, why Vuori continues to take share in…
News September 25, 2025
TikTok Shop is a Commercial Powerhouse: A Look at the Numbers
“TikTok has already established dominance as a social commerce giant — our data shows they’ve crossed $70 billion in global gross merchandise value since launching in Q4 2022, and I…
Executive Edition September 25, 2025
Kari Traa’s People-First Marketing Strategy
North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and invests in community rather than pop-ups or influencer seeding.
News September 24, 2025
Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off
Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years and said Monday’s announcement was an important milestone for surfing in the…
News September 24, 2025
Steko Gets Loud at Surf Expo
“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little fun at the big boys,’ ” said Chris Wagaman, who is heading…
News September 24, 2025
