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‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
Executive Edition
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DC Shoes Leader on Big Surf Move
 We talked with Global Brand Lead Jeff Taylor about DC's plans for the surf category
Executive Edition June 16, 2016Zumiez CEO on State of Consumer, Competitor Bankruptcies and more
Zumiez CEO Rick Brooks spoke at a conference yesterday, and provided interesting insights into the state of the consumer, the changing retail landscape, and the impact of the PacSun bankruptcy
Executive Edition June 15, 2016Surfline and Trace Launching New Product for Surfers
The Surfline Scout Report will provide data such as waves per hour, average length of ride, paddle distance, real-time water temperature and more
News June 14, 2016Former Sanuk Marketing Leader Lands Prime Job
Proving the adage that when one door closes, another one opens, former Sanuk Global VP of Marketing Ethan Anderson has landed on his feet and then some
News June 13, 2016SES Podcast: Duke Edukas of Surfside Sports
Duke Edukas, always forthcoming, shared a lot of details about current retail trends, what brands are selling in surf and snow, what worries him about industry brands, and what he's…
Executive Edition June 10, 2016

















