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‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
Executive Edition
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Deckers Names New GM for Sanuk
Magnus Wedhammer previously worked at Sperry Top-Sider, Converse and Nike and judging by his Facebook page, he is a surfer
News June 9, 2016
Burton Promotes New Executive to U.S. GM Role
Elysa Walk joined Burton last fall as VP of Sales, Specialty Accounts
News June 9, 2016
SIA to Move Headquarters to Park City
The move is slated to take place in August, with a small segment of the organization’s employees relocating
News June 9, 2016
5 Questions: GoldCoast Skateboards
Known for its longboards and cruiser boards, GoldCoast credits its focus on design and custom components for its growth in a challenging market
News June 8, 2016
Here Comes Arcade Belts
Arcade is gaining huge marketshare in an overlooked category, following a path forged by other brands such as Skullcandy, Nixon and Stance
Executive Edition June 7, 2016
Sanuk's New Marketing Director on Brand Authenticity
A Q&A with Anders Bergstrom, who had some intriguing things to say about Sanuk's brand identity and Sanuk's integration with the Deckers mothership
Executive Edition June 6, 2016
Zumiez: Q1 More Challenging Than Expected
Zumiez will slow its store growth in 2016 as a result. We have details from the earnings conference call this afternoon.
Executive Edition June 3, 2016
