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‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
From researching discounts and product reviews to creative empowerment and AI skepticism, experts at NRF’s Big Show '26 had a lot to share about the behaviors and values of younger...
Executive Edition
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Core Careers: Tom Jones, Nixon
Today, we profile Tom Jones, Nixon Global VP Marketing & Creative and a skate industry veteran, for our Core Careers feature.
News February 22, 2016
Core Careers: Trisha Hegg, Sanuk VP Global Product
Trisha shares her career path and lessons learned along the way
News February 21, 2016
Big bumps for North Face, small bumps for Vans
Vans was still a strong performer in Q4, but some softness emerged. Overall, VF underdelivered and is vowing to shake up its brand portfolio in 2016.
Executive Edition February 19, 2016
Shaun White to launch apparel line with Macy's
Macy's describes the capsule as fashion-forward and aimed at the "trendy and active millennial guy."
News February 19, 2016
