Shop Eat Surf Outdoor
‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
Executive Edition
Latest Posts
Friedman Stroffe & Gerard, P.C.
FSG’s “Action Sports Practice Group” provides tailored legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies.…
News January 8, 2016Rusty owner on what's next for Rusty in the U.S.
Geoff Backshall shares the go-forward plan for the brand in North America.
News January 8, 2016Mark Tinkess new President of Roark
Mark will take over Founder Ryan Hitzel’s duties as President and Ryan will assume the role of CEO.
News January 8, 2016Zumiez December comps down, but better than expected
The company raised its Q4 guidance Wednesday due to better-than-expected sales. Business is still tough, however.
News January 7, 2016Macy's holiday sales worse than expected, announces major restructuring
The company will slash thousands of jobs and close 40 stores, including at the Irvine Spectrum Center.
News January 7, 2016Billabong's Ed Leasure to retire
We talk with CEO Neil Fiske and Americas President Ed Leasure about the news and about Ed's impressive career in the industry
News January 7, 2016

















