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Yeti Discloses Mystery Ranch Acquisition Price

Yeti Discloses Mystery Ranch Acquisition Price

According to its recently filed first-quarter report, Yeti acquired Mystery Ranch, known for its durable load-bearing backpacks, bags, and pack accessories, for $36.2 million. The deal closed on February 2.…

Executive Edition May 16, 2024
Quiksilver Wholesale Team Talks Go-Forward Strategy Under Licensee O5 Apparel

Quiksilver Wholesale Team Talks Go-Forward Strategy Under Licensee O5 Apparel

An interview with GM Ryan Mangan and Quiksilver co-founder Bob McKnight about the new strategy under licensee O5 Apparel as the new team hits the road to sell Spring '25.…

Executive Edition May 15, 2024
Outdoor Design + Innovation Sourcing Show Attracts Notable Buyers and Exhibitors

Outdoor Design + Innovation Sourcing Show Attracts Notable Buyers and Exhibitors

Design, product development, sourcing, planning, and private label executives from several well-known brands are attending the Outdoor Design + Innovation (ODI) show next month in Salt Lake City, Utah. ODI…

News May 14, 2024
Surf Expo Sneak Peak: Surf Brands Sign Up in Full Force

Surf Expo Sneak Peak: Surf Brands Sign Up in Full Force

The roster of brands for the Surf Expo September show will see the floor represented with a range of brands, from emerging to heritage.

News May 14, 2024
Is Bike Retail on the Road to Recovery?

Is Bike Retail on the Road to Recovery?

Encouraging quarterly results from Fox Factory, Shimano, MIPS, and Thule as well a favorable reports from Circana and PeopleForBikes offers some optimism that the bike industry may be finally moving…

Executive Edition May 13, 2024
Tom Ruiz Named GM of Seager

Tom Ruiz Named GM of Seager

One of the most experienced salesmen in the industry comes out of retirement to help take buzzy Western/surf lifestyle brand Seager to the next level.

News May 13, 2024

Rip Curl Shifts Away from WSL Finals Title Sponsorship as Lexus Moves In

The World Surf League said this week Lexus will expand its relationship with the organization to take on title sponsor of the US Open of Surfing and the WSL Finals.

News May 10, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series