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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025
Executive Edition
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Electric welcomes Imogen Caldwel as brand ambassador
Electric announced today that Imogen Caldwell has joined the family of brand ambassadors.
News May 8, 2015Founder of Offshore Surf Shop retires, recalls watching the industry change and grow
Barbie Baron shares memories of her 45 years in surf retail, and changes she has seen in the industry over the years.
News May 7, 2015Oi signs on as WSL's title sponsor for Brazil CT event
The World Surf League (WSL) and Oi today announced the Brazilian telecommunication giant’s title sponsorship of the elite WSL Championship Tour (CT) event in Rio de Janeiro from May 11…
News May 7, 2015Scotty James joins Volcom global snow team
Volcom is proud to welcome Scotty James to its global snow team. James is a two-time Olympian and the 2015 Snowboard Halfpipe World Champion.
News May 7, 2015Outdoor Tech releases the Buckshot Pro for sound, light and power
Internally referred to as the “Mullet” of the Outdoor Tech® line because of its split personality – safety in the front, party in the back – the new 3-in-1 Buckshot…
News May 7, 2015Brad Blankinship joins Trace as COO
Trace – the action sports tracker – is thrilled to appoint industry veteran Brad Blankinship as its new Chief Operating Officer.
News May 7, 2015The Buckle records soft women's sales in April
Soft women’s sales at industry customer The Buckle contributed to a 3.8% same store sales decline in April.
News May 6, 2015Zumiez's April same-store sales decline
A look at how different categories performed at Zumiez in April, plus some color on Blue Tomato.
News May 6, 2015

















