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Canada’s Oak Clothing Co. Boutique Builds Community in Fashion, Surf

The Ontario, Canada boutique carries a curated apparel assortment that includes Brixton, Salty Crew, Rhythm, Thrills, and Patagonia in addition to surf hardgoods.

News May 6, 2024
Hobie Surf Shops VP on a New Store in San Juan Capistrano and Turning 70

Hobie Surf Shops VP on a New Store in San Juan Capistrano and Turning 70

Jake Schwaner talks Hobie’s newest store, set for a summer opening, as the business trends up for a milestone year.

Executive Edition May 3, 2024
Outdoor Retailer and Collective Shows Collaborate For November 2024 Event

Outdoor Retailer and Collective Shows Collaborate For November 2024 Event

Press Release: SAN JUAN CAPISTRANO, California – (May 2, 2024) – Outdoor Retailer, the leading business event for the outdoor industry, and Collective Shows, the premier wholesale marketplace for activewear…

News May 2, 2024
Michael Minter Joins Sorel as Brand VP

Michael Minter Joins Sorel as Brand VP

Michael Minter, who previously held key marketing and creative roles at Reef, DC Shoes, Keen, and Sanuk, is the new vice president of brand at Sorel. Minter officially joined the…

News May 2, 2024
Dylan Slater Tapped to Lead New Holding Company for Outerknown, Firewire, Slater Designs

Dylan Slater Tapped to Lead New Holding Company for Outerknown, Firewire, Slater Designs

The new ownership allows the brands to share resources and take a “fresh approach” to the surf market, Dylan said.

News May 1, 2024
Wolverine Worldwide Announces New Licensing Agreements

Wolverine Worldwide Announces New Licensing Agreements

Rockford, Michigan-based Wolverine Worldwide Inc., whose portfolio of brands includes Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite, announced Wednesday that it has entered into two global…

News May 1, 2024
Former DC, Reef Exec Michael Minter Joins Sorel as Brand VP

Former DC, Reef Exec Michael Minter Joins Sorel as Brand VP

Minter’s appointment was effective Monday, after less than a year as Reef CMO.

News May 1, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series