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VonZipper and Halldor Helgason get the last laugh

VonZipper and Halldor Helgason get the last laugh

Halldor Helgason never played varsity basketball. He also never won Homecoming King.

News January 30, 2015
SPY partners with Powdr and Snowbird

SPY partners with Powdr and Snowbird

SPY® is Happy to announce a multi-year partnership with Powdr—a leading mountain sports and active entertainment company—as the official eyewear sponsor of eight Powdr-owned and operated resorts and Snowbird Ski…

News January 30, 2015
Photos from SIA Day 1

Photos from SIA Day 1

SIA got underway Thursday in Denver, and many booths looked busy with retailer meetings and line showings going on.

News January 29, 2015
prAna to open flagship store in Encinitas this spring

prAna to open flagship store in Encinitas this spring

In the heart of Encinitas on the South Coast Highway 101, prAna will open a new flagship store this spring.

News January 29, 2015
SIA President David Ingemie to step down in 2016

SIA President David Ingemie to step down in 2016

The SnowSports Industries America (SIA) Board of Directors announced today that David Ingemie, SIA’s president for the past 34 years, would be stepping down as president following the 2016 SIA…

News January 28, 2015
Adidas skateboarding x The Hundreds release "Crush Pack"

Adidas skateboarding x The Hundreds release "Crush Pack"

Adidas skateboarding and The Hundreds release the second drop from their two-part collaboration, the Crush Pack.

News January 28, 2015
Snow sports market up in dollars and units sold through November 2014

Snow sports market up in dollars and units sold through November 2014

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association and The NPD Group - Sports and Leisure Trends™ have released NPD DecisionKey® numbers for August through November 2014.

News January 28, 2015
Outdoor Tech annihilates 2014 projections

Outdoor Tech annihilates 2014 projections

Outdoor Tech®, a technology-driven lifestyle brand and designer of rugged wireless Bluetooth audio accessories for active, outdoor enthusiasts, announced this week that it has grown more than 150% over the…

News January 28, 2015
RIDE Snowboards welcomes new global marketing manager

RIDE Snowboards welcomes new global marketing manager

Carson Schubert is bringing a serious dose of marketing muscle to the RIDE Snowboards team as he takes the reins as global marketing manager.

News January 28, 2015
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series