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Two Major Snow Brands Expand into New Product Categories

Union Binding Company is launching its first snowboard boot while Armada Skis is expanding into snowboards.

Latest Posts

SESO Joins Matt Powell on Retail Remix Podcast to Talk Vuori, Nike, Vans, Dick’s and More

SESO joined active and athletic brand and retailer consultant Matt Powell on the Retail Remix podcast to talk about the Nike turnaround quest, why Vuori continues to take share in…

News September 25, 2025

TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

“TikTok has already established dominance as a social commerce giant — our data shows they’ve crossed $70 billion in global gross merchandise value since launching in Q4 2022, and I…

Executive Edition September 25, 2025

Kari Traa’s People-First Marketing Strategy

North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and invests in community rather than pop-ups or influencer seeding.

News September 24, 2025

Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off

Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years and said Monday’s announcement was an important milestone for surfing in the…

News September 24, 2025

Steko Gets Loud at Surf Expo

“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little fun at the big boys,’ ” said Chris Wagaman, who is heading…

News September 24, 2025

Tenōre Celebrates Waikiki Flagship Grand Opening

The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing the success of the San Francisco RVCA flagship.

News September 23, 2025

Revamped Sisstr Makes Big Push for Summer ’26

Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at The Ecology Center in San Juan Capistrano last week.

News September 23, 2025