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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

Camp Shred returns to Cardiff March 7-8

SURFING Magazine and Surf Ride have teamed up once again to bring Camp Shred, the world’s largest surf demo, back to San Elijo Campground in Cardiff By the Sea, Calif.,…

News February 23, 2015

The Chill Foundation brings youth from across North America to the Burton US Open

The Chill Foundation will be in Vail, Colorado from Tuesday, March 3rd through Saturday, March 7th for the 33rd Annual Burton US Open Snowboarding Championships Presented by MINI.

News February 23, 2015

The Skateboard Mag names DC Shoes 2014’s “Best Shoe Team”

DC Shoes received The Skateboard Mag’s award for “Best Shoe Team” in 2014, recognizing their achievements throughout year.

News February 23, 2015

Vans rules London

SES was in London for a few days earlier this month, and it was impressive to see the breadth of Vans’ reach in the city.

Executive Edition February 22, 2015

Emmy Merrill joins Salt Life’s team

Salt Life, one of today’s leading lifestyle brands, announces the newest edition to their 2015 Salt Life Team Ambassador roster, professional SUP surfer Emmy Merrill.

News February 22, 2015

Skullcandy is number one retail manufacturer of headphones and "in-ear" headphones in US for 2014

According to The NPD Group, the leading market research company, Skullcandy was the number one selling brand of total headphones and "in-ear" headphones for 2014 measured in units sold.

News February 22, 2015

Dragon partners with Crown Sports United

Dragon Alliance announced a partnership agreement with Crown Sports United (Crown Sports) for U.S. Ski and Snowboard Association (USSA) events.

News February 20, 2015

O’Neill launches new global brand campaign

Today, O’Neill, the legendary surf company founded by Jack O’Neill in Santa Cruz, California, launches their new global brand campaign, “UNREASONABLE expectations since 1952.”

News February 20, 2015