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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Latest Posts

DEPACTUS brings on heavy hitter as investor and Australian licensee

CEO Bruce Beach outlines several big developments at DEPACTUS as the brand prepares to ship including details about the new partnership with former top Quiksilver executive Craig Stevenson, plans for…

Executive Edition February 1, 2015

New men’s active performance line launches

Founder Joe Kudla, and collaborating athlete Chris Miller, a pro skateboarder and action sports industry veteran, describe their new brand, Vuori, as a modern men’s active performance line that is…

News February 1, 2015

More photos from SIA

We have some more photos of the interesting people, products and brand stories we saw during our time at SIA last week.

News February 1, 2015

DC Shoes names Bobby Meeks snow marketing director

DC Shoes announced today Bobby Meeks has been named their new Snow Marketing Director. Meeks will lead the brand’s Snow category, directing the team, campaigns, eve

News January 31, 2015

Rob Colby to exit Quiksilver

Rob Colby, who has held a variety of key jobs at Quiksilver over many years, has resigned from the company, SES has learned.

News January 30, 2015

VonZipper and Halldor Helgason get the last laugh

Halldor Helgason never played varsity basketball. He also never won Homecoming King.

News January 30, 2015

SPY partners with Powdr and Snowbird

SPY® is Happy to announce a multi-year partnership with Powdr—a leading mountain sports and active entertainment company—as the official eyewear sponsor of eight Powdr-owned and operated resorts and Snowbird Ski…

News January 30, 2015