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Smith introduces 50th anniversary archive collections for sunglass and snow
It all began in 1965 when Dr. Bob Smith started selling the first thermal sealed snow goggle out of his truck in parking lots of local ski areas.
News January 27, 2015Vissla supports Grain Surfboards on East Coast tour
Vissla will support the soulful crew at Grain Surfboards this spring on the “Right Coast Road Trip: Home Schooling the Atlantic Seaboard,” a series of six wooden board-building classes open…
News January 26, 2015CAPiTA Super Corporation announces new factory
Today, the CAPiTA Super Corporation announced that it is constructing The Mothership – the most progressive snowboard production facility in the world.
News January 26, 2015686 announces collaborations with Specialized, ’47 Brand, Nikwax Waterproofing, Terry Kidwell and Matix Clothing
686 Technical Apparel (https://www.686.com/), historically known for innovative collaborations in snowboard apparel, today announced multiple unique collaborations for the Winter 2015/16 season.
News January 26, 2015Electric x Craig Anderson introduce Txoko
ELECTRIC and Craig Anderson announced today the US release of the Txoko.
News January 26, 2015Nitro Circus makes Forbes' Most Promising Companies list
Nitro Circus, a youth media firm and action sports spectacle that is a worldwide phenomenon, has been named to Forbes Magazine’s 2015 list of America’s Most Promising Companies
News January 26, 2015HOLDEN Outerwear partners with Alternative
Continuing its quest to design Timeless Quality™, Eco-Friendlier outerwear & garments with Functional Style, HOLDEN Outerwear has joined forces with Alternative™ as a key materials partner for the 2014-15 season.
News January 26, 2015Quiksilver names Todd Richards as snow ambassador
Quiksilver announced today long time team snowboarder Todd Richards has been re-appointed as the brand’s lead ambassador for Snow in the North American region.
News January 26, 2015

















