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Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More
Executive Edition
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K2 Snowboarding launches Lien binding microsite
The new K2 Snowboarding Lien All Terrain (AT) and Freestyle (FS) bindings are designed to create the most natural lateral flexing pattern available giving way to free flowing turns, extended…
News November 26, 2014
Iron & Resin opens new flagship store in San Francisco
California lifestyle brand, Iron & Resin, is pleased to announce the opening of its second flagship location in San Francisco, CA located at 7 Columbus Ave., in the heart of…
News November 25, 2014
Active Ride Shop’s store opening events recap
Active Ride Shop’s store opening in Oxnard last weekend and Redlands the weekend before were celebrations attended by thousands from the local communities.
News November 24, 2014
Element appoints new design and marekting vice presidents
Element continues to evolve as a global brand with the appointment of Reynald Gautier and Julien Duval to the organization’s executive management team.
News November 24, 2014
Over 2000 people attend Plan B's "TRUE" premiere
Over 2000 people transcended upon the Montalban theater in Hollywood, CA for the highly anticipated premiere of "TRUE" - The Plan B Video.
News November 24, 2014
New Element Global GM details turnaround strategy
Frank Voit is a key reason for the brand's success in Europe. Now he is tasked with growing the brand globally, and most importantly, turning it around in the U.S.
Executive Edition November 24, 2014
Tony Hawk backs Fred Water Flask
Continuing its trend of industry firsts, today Fred Water has taken its crusade against sugar to another level by revealing its innovative stainless steel Fred Water Flask that makes water…
News November 23, 2014
