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Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.Executive Edition

Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.

Executive Edition

Jørgen Jørgensen - Norrøna

How Norrøna’s Fourth-Generation Owner Is Making His Mark

Executive Edition
Brent Scrimshaw Ashley Reade Rip Curl KMD

KMD Brands Unveils Restructuring Strategy for Growth at Investor Day

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Zumiez Irvine Spectrum

Zumiez Beats Q2 Expectations on Strong North American Sales

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Tilly's store

Tillys Reports Profit, Welcomes New CEO Nate Smith

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Latest Posts

Surf Expo

Surf Expo

Surf Expo is the largest and longest running and board sports and beach/resort lifestyle tradeshow in the world. Produced in January and September in Orlando, Florida, the shows feature more…

News October 17, 2014
San Diego Sport Innovators (SDSI)

San Diego Sport Innovators (SDSI)

San Diego Sport Innovators (SDSI) is a business accelerator that connects and drives growth in San Diego's vibrant sports economy by offering innovative programs and services for start ups, mature…

News October 17, 2014
Surfing Heritage and Culture Center

Surfing Heritage and Culture Center

The Surfing Heritage and Culture Center is a non-profit organization dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations; and to…

News October 17, 2014
IASC

IASC

The International Assoc. of Skateboard Companies (IASC) is a non-profit trade association formed to promote skateboarding, increase participation, save members money and educate by focusing on the business, sustainability and…

News October 17, 2014
SurfAid

SurfAid

SurfAid is a non-profit humanitarian organization whose aim is to improve the health, wellbeing and self-reliance of people living in isolated regions connected to us through surfing. Founded in 2000,…

News October 17, 2014
EuroSIMA

EuroSIMA

Created in 1999, EuroSIMA is the European association of boardsports manufacturers. Its mission is to federate the various stakeholders in the boardsports industry, defend their interests and ensure their development…

News October 17, 2014
Stoked Mentoring

Stoked Mentoring

Stoked is a non profit that creates action sports programs for youth in underserved communities. Stoked’s mission is to empower youth from underserved communities to achieve a more successful future…

News October 17, 2014
BRA

BRA

The Board Retailers Association (BRA) is a non-profit representing over 550 action sport retailers in the surf, skate, snow and wake industry with over 3,000 storefronts across the country. The…

News October 17, 2014
Derek O'Neill on launching Vissla, Amuse and D'Blanc in Europe

Derek O'Neill on launching Vissla, Amuse and D'Blanc in Europe

A talk with former Billabong CEO Derek O'Neill on launching the new brands in Europe, why he opened a Vissla store, future plans for the brands, and how life has…

Executive Edition October 16, 2014

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series