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LOWA’s Outgoing U.S. G.M. Peter Sachs Doesn’t Hold Back
Executive Edition
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Bruce Beach, Luke Egan, Tom Ruiz detail strategy and positioning of new brand, Depactus
An interview with the Depactus partners about the brand's mission, where it will sit in the market, marketing plans, product niche, financing status, global strategy, and more.
Executive Edition July 6, 2014
Electric co-founder launches new surf adventure brand Depactus
Co-founders Bruce Beach and Luke Egan are set to launch Depactus at the Agenda Trade Show in Long Beach this week.
News July 6, 2014
The new Rusty North America targets a younger, more progressive customer
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and…
Executive Edition July 2, 2014
Amuse Society appoints marketing and PR veteran Maria Sass as head of marketing
Amuse Society, the soon-to-be-launching women’s fashion, beachwear and bikini brand is pleased to announce Marketing and PR veteran Maria Sass as Marketing Manager.
News July 2, 2014
Vans Surf presents the Nathan Fletcher Pack, available now
Nathan Fletcher is without a doubt, a living legend! From 1-foot waves to 100, there isn’t anywhere on the planet where you won’t see Nathan dragging an amalgamation of experimental…
News July 2, 2014
Seventh annual “Pipeline to a Cure” to honor the Hennessy family
For more than 25 years, Jerry and Cheri Hennessy and their family have supported the Cystic Fibrosis cause, helping to raise millions of dollars for research to find a cure.…
News July 2, 2014
Lost to relaunch women's collection for Spring '15
Lost International CEO Joel Cooper provides some details about the new look and structure for the women's collection.
News July 1, 2014
