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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to top-performing brands.

Executive Edition

Arc'teryx in Covent Garden London

Arc’teryx Parent Amer Sports Raises Guidance Post-Fireworks Controversy

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Colin Ingram HOKA Jen McLaren Altra

Trail Running Footwear Competition Heats Up

Executive Edition
Neil Fiske Black Diamond

Black Diamond Continues to Rebuild North America Wholesale Business

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Yeti

Yeti Offsets U.S. Market Challenges with International Growth in Q3

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Latest Posts

Website launched to raise money for recently paralyzed local skater Ian Imes

Website launched to raise money for recently paralyzed local skater Ian Imes

Friend, bother, son - Ian Imes was paralyzed on April 5th, 2014 by a hit and run driver, while skateboarding Santa Monica, California. Ian is an important part of the…

News May 8, 2014
ASP announces license agreement with Vans Triple Crown of Surfing in Hawaii

ASP announces license agreement with Vans Triple Crown of Surfing in Hawaii

The Association of Surfing Professionals, together with Vans, is pleased to announce a license agreement with Vans Triple Crown of Surfing in Hawaii, the richest series in surfing’s history, to…

News May 8, 2014
Smith Optics launches new website featuring hybris platform capabilities

Smith Optics launches new website featuring hybris platform capabilities

Smith Optics is pleased to announce the launch of its renovated brand website, smithoptics.com.

News May 8, 2014
Don Dyer joins D'Blanc as national sales director

Don Dyer joins D'Blanc as national sales director

D’Blanc Eyewear welcomes industry veteran, Don Dyer, to its team as its National Sales Director.

News May 8, 2014
The Haydenshapes Hypto Krypto wins Surfboard of the Year at the Australian Surf Industry Awards

The Haydenshapes Hypto Krypto wins Surfboard of the Year at the Australian Surf Industry Awards

The Haydenshapes ‘Hypto Krypto’ is Australia’s ‘Surfboard of the Year’, announced at the Australian Surf Industry Awards gala just held at Tweed Heads on the Gold Coast.

News May 8, 2014
Sony Electronics introduces Team Action Cam

Sony Electronics introduces Team Action Cam

Sony, a worldwide leader in digital cameras, has reaffirmed their commitment to the action sports market with the launch of “Team Action Cam” – a range of action sports athletes…

News May 8, 2014
Snow sports market finishes the season with $3.6B in sales

Snow sports market finishes the season with $3.6B in sales

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through March 2014.

News May 8, 2014
Dragon expands the H20 floatable sunglass collection

Dragon expands the H20 floatable sunglass collection

Press release: Carlsbad, CA  (May 7, 2014) - Arriving just in time for summer, Dragon has expanded it's first-ever H20 Floatable Collection of sunglasses to include an array of new…

News May 8, 2014
OluKai 6th annual Ho'olaule'a celebrates culture, family and competition

OluKai 6th annual Ho'olaule'a celebrates culture, family and competition

This weekend OluKai kicks off the brand’s 6th annual Ho’olaule’a in Maui, Hawaii.

News May 8, 2014

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series