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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025
Executive Edition
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Nikita reboots brand strategy with ambitious new plans
Amer Sports, a large Finnish company, has big plans for industry brand Nikita, and has embarked on a major reboot and investment in the brand. VP Frank Aeschbacher explains the…
Executive Edition April 30, 2014Incase names Mark Miller Global President
The former DC Shoes sales leader lands at accessory company Incase.
News April 30, 2014ASP announces acquisition of Billabong XXL Big Wave Awards
ASP International is pleased to announce the acquisition of the Billabong XXL ® Big Wave Awards.
News April 29, 2014Columbia Sportswear to acquire Prana for $190 million
Columbia makes a move to diversify its business and buys the growing yoga and lifestyle brand Prana, based in Carlsbad, Calif.
News April 29, 2014Columbia outlines strategy for Prana
We listened to Columbia Sportswear's earnings call to find out more about the company's plans for Prana, including growth, distribution and international plans.
Executive Edition April 29, 2014Sport Chalet celebrates 55 years in business with a look at fitness trends through the decades
Sport Chalet is celebrating its 55th anniversary by taking a look back at some of the biggest fitness trends and milestones from the past five decades, and forecasting trends consumers…
News April 29, 2014West Regional Oakley Surf Shop Challenge hits Lowers this Friday
Press release: SAN CLEMENTE, Calif., April 28, 2014 – SURFER Magazine’s 2014 Oakley Surf Shop Challenge is back on the West Coast at Lower Trestles this Friday, May 2nd for…
News April 28, 2014

















