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Dickies Taps Smartwool Exec for Global Marketing VP Position

Denise Anderson is expected to join the workwear brand this month. Dickies and other VF-owned brands are under strategic review as the company considers selling brands to reduce debt.

News February 27, 2024
10 Product Highlights from OMA Media Show

10 Product Highlights from OMA Media Show

From headlamps and water purifiers to backpacks and car storage systems, outdoor brands had a wide variety of new products on display at the Outdoor Market Alliance last week. OMA…

News February 26, 2024
Jetty CEO Talks Future Plans as Brand Celebrates 20 Years

Jetty CEO Talks Future Plans as Brand Celebrates 20 Years

The New Jersey surf brand has made inroads in outdoor, bolstered its team with new hires in recent years, and is looking to boost its ambassador team as it reinforces…

News February 26, 2024
Salty Crew’s Parent Company Shows Profit Improvement

Salty Crew’s Parent Company Shows Profit Improvement

Details on half-year financial results for Globe International, which owns Salty Crew, Globe, FXD, Impala, and It's Now Cool, among other brands.

News February 23, 2024
Outdoor Retailer Announces New Sales Hires Ahead of Summer Shows

Outdoor Retailer Announces New Sales Hires Ahead of Summer Shows

Outdoor Retailer and Outdoor Design & Innovation (ODI) are upping their sales game ahead of the summer shows and have hired four new sales executives from a wide variety of…

News February 22, 2024
S&P: VF Will Need to Sell “Sizeable” Brands to Ease Debt Burden

S&P: VF Will Need to Sell “Sizeable” Brands to Ease Debt Burden

S&P Global Ratings, which downgraded VF Corp.'s credit rating, believes that VF will have to execute a sizeable asset sale to reduce its $6 billion debt burden. The company's four…

News February 22, 2024

Shaun Neff Joins X Games Ownership Group

X Games plans to grow its event and content footprint to include more, and more inclusive, event qualifiers, as well as new pop-up events that will bring together sports, music…

News February 22, 2024
Merrell, Saucony Aim to Ramp Up Style, Lifestyle Component

Merrell, Saucony Aim to Ramp Up Style, Lifestyle Component

Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, is still trying to execute a turnaround as the company struggles with inventory challenges and other macroeconomic factors. Wolverine…

News February 21, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series