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Pacsun Brand Exec Talks Creative Crowdsourcing, Leveraging Social Media

Pacsun Brand Exec Talks Creative Crowdsourcing, Leveraging Social Media

The company’s associate director of brand offers more insights on the launch of the Pacsun Collective and how the retailer is leveraging TikTok and other social media platforms for its…

News February 28, 2024
Macy’s to Shutter 150 Namesake Stores, Focus on Luxury

Macy’s to Shutter 150 Namesake Stores, Focus on Luxury

Bloomingdale’s and Bluemercury will expand over the next three years as the company also pumps investments into improving product assortments, supply chains, and fulfillment under new CEO Tony Spring.

News February 27, 2024
Ski Brand Dynafit Targets Uphill Market In North America

Ski Brand Dynafit Targets Uphill Market In North America

In the past, many North American ski resorts had signs that said uphill skiers would be prosecuted for trespassing. Today more and more ski resorts are allowing uphill skiing, and…

News February 27, 2024

Dickies Taps Smartwool Exec for Global Marketing VP Position

Denise Anderson is expected to join the workwear brand this month. Dickies and other VF-owned brands are under strategic review as the company considers selling brands to reduce debt.

News February 27, 2024
10 Product Highlights from OMA Media Show

10 Product Highlights from OMA Media Show

From headlamps and water purifiers to backpacks and car storage systems, outdoor brands had a wide variety of new products on display at the Outdoor Market Alliance last week. OMA…

News February 26, 2024
Jetty CEO Talks Future Plans as Brand Celebrates 20 Years

Jetty CEO Talks Future Plans as Brand Celebrates 20 Years

The New Jersey surf brand has made inroads in outdoor, bolstered its team with new hires in recent years, and is looking to boost its ambassador team as it reinforces…

News February 26, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series