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Yeti Execs Comment on Mystery Ranch Acquisition and Plans

Yeti Execs Comment on Mystery Ranch Acquisition and Plans

Yeti executives had a lot to say about the recent acquisition of backpack brand Mystery Ranch, including moves Yeti is making to support the brand and capitalize on its existing…

News February 15, 2024
Growing TravisMathew Bucks Market Trends in Q4

Growing TravisMathew Bucks Market Trends in Q4

The golf lifestyle brand continues to do well and drive business for parent Topgolf Callaway Brands. We have details about how the brand performed in Q4 and all of 2023.

News February 15, 2024
The Danger in Chasing the Outdoor Lifestyle Surge: Opinion

The Danger in Chasing the Outdoor Lifestyle Surge: Opinion

Outdoor retailers and brands are going to have to make some big calls about direction in 2024. As a perfect microcosm of what’s happening across the industry, take brown leather boots…

News February 14, 2024
VF Extends Olive Branch to Activist Investor with Board Changes

VF Extends Olive Branch to Activist Investor with Board Changes

VF Corp. appears to be working to make activist investor Engaged Capital happy, with two new directors to be added to its board. VF said late Tuesday it’s adding Caroline…

News February 14, 2024
VF Extends Olive Branch to Activist Investor with Board Changes

VF Extends Olive Branch to Activist Investor with Board Changes

An activist investor’s influence on the VF board will come in the form of two new appointments after a disappointing December quarter and continued pressure about VF's underperformance.

News February 14, 2024
La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva’s new branded retail store is in a prime location in one of America’s iconic outdoorsy cities, sending a clear message to the market that the Italian brand is…

News February 13, 2024

Tiger Woods’ Sun Day Red Bolstered by Action Sports Expertise

Brad Blankinship, president of the new brand backed by TaylorMade, explains why San Clemente made sense for the brand’s headquarters, who from the action sports industry he's hired, and next…

News February 13, 2024

Salt Life Suitor Update

Delta Apparel Inc. discussed Monday the status of talks for its Salt Life clothing label as Delta's overall business remains challenging. 

Executive Edition February 13, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series