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Layoffs Begin at Nike

Reports peg the number of layoffs at 1,600 as the company’s $2 billion cost-cutting plan, Save to Invest, gets underway.

News February 16, 2024

HeyDude to Open 30 Outlet Stores in 2024

Crocs Inc. turns the page on a year of learnings for the Hey Dude brand as it focuses on the rollout of an outlet strategy, channel segmentation, and pushing full-price…

News February 16, 2024
Outdoor Retailer Launches Expansive Hosted Buyer Program

Outdoor Retailer Launches Expansive Hosted Buyer Program

One of the key components of the revamped Outdoor Retailer show this summer is a renewed focus on retail buyers, including providing travel incentives for them to attend. At the…

News February 16, 2024
Yeti Execs Comment on Mystery Ranch Acquisition and Plans

Yeti Execs Comment on Mystery Ranch Acquisition and Plans

Yeti executives had a lot to say about the recent acquisition of backpack brand Mystery Ranch, including moves Yeti is making to support the brand and capitalize on its existing…

News February 15, 2024
Growing TravisMathew Bucks Market Trends in Q4

Growing TravisMathew Bucks Market Trends in Q4

The golf lifestyle brand continues to do well and drive business for parent Topgolf Callaway Brands. We have details about how the brand performed in Q4 and all of 2023.

News February 15, 2024
The Danger in Chasing the Outdoor Lifestyle Surge: Opinion

The Danger in Chasing the Outdoor Lifestyle Surge: Opinion

Outdoor retailers and brands are going to have to make some big calls about direction in 2024. As a perfect microcosm of what’s happening across the industry, take brown leather boots…

News February 14, 2024
VF Extends Olive Branch to Activist Investor with Board Changes

VF Extends Olive Branch to Activist Investor with Board Changes

VF Corp. appears to be working to make activist investor Engaged Capital happy, with two new directors to be added to its board. VF said late Tuesday it’s adding Caroline…

News February 14, 2024
VF Extends Olive Branch to Activist Investor with Board Changes

VF Extends Olive Branch to Activist Investor with Board Changes

An activist investor’s influence on the VF board will come in the form of two new appointments after a disappointing December quarter and continued pressure about VF's underperformance.

News February 14, 2024
La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva Takes Aim at U.S. Market with Colorado Store

La Sportiva’s new branded retail store is in a prime location in one of America’s iconic outdoorsy cities, sending a clear message to the market that the Italian brand is…

News February 13, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series