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Maui Nix Owner on the State of Middle Class Shoppers, the Brand Landscape, and More
Executive Edition
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Rip Curl's promotion plan for Fanning's World Title
Vice President of Marketing Dylan Slater fills us in on how Rip Curl is activating marketing around Mick Fanning winning his third ASP World Title.
News December 19, 2013
Burton Snowboards opens Bay Area stores just in time for riding season
Press release: BURLINGTON, VT (December 19, 2013) Today, Burton Snowboards is excited to announce that both of its new flagship stores in the Bay Area are now officially open and…
News December 19, 2013
Jones Snowboards announces three-year warranty on splitboards
Press release: Truckee, CA (December 19, 2013)— In a move that substantiates Jones Snowboards’ commitment to product quality and rider satisfaction, the company announced it will offer a three-year warranty…
News December 19, 2013
Surfdome in advanced talks with potential partners
Press Release: Surfdome.com in Advanced Discussions with Potential New Partners London: 19-12-2013. Action sports and lifestyle-fashion retailer, Surfdome.com has confirmed today that it’s at an advanced stage in securing new…
News December 18, 2013
Pryde Group announces management changes
Press release: Hong Kong, 19 Dec 2013 – Effective 31st December 2013, Neil Pryde will retire as Managing Director of the Pryde Group. Neil Pryde will become the Chairman of…
News December 18, 2013
Sport Chalet's 'Next Generation' store wins 2013 ICSC Design Award
Press release: LOS ANGELES, Dec. 18, 2013 (GLOBE NEWSWIRE) -- Honored for groundbreaking retail design, Sport Chalet, a specialty sporting goods retailer, received the 2013 Silver Design and Development Award…
News December 18, 2013
KR3W to debut new brand aesthetic and positioning
New Global Brand Manager Brad Alband shares details on the new design aesthetic, marketing plans, and the target customer niche. Plus, an interesting discussion on the state of the industry…
Executive Edition December 17, 2013
