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Positioning Your Brand for Success in 2024: Opinion

Positioning Your Brand for Success in 2024: Opinion

With 2023 safely in the rear view mirror, now is the time for outdoor companies to take a hard look at what worked and what didn’t last year. While there…

News February 12, 2024
Moosejaw CEO Comerford Leaves Post

Moosejaw CEO Comerford Leaves Post

Eoin Comerford, CEO of Moosejaw, stepped away last Friday after 15 years with the company. In a LinkedIn post, Comerford said he started at the company in 2008 as vice…

News February 9, 2024

Prana Records 21% Revenue Drop in 2023

Active lifestyle brand Prana’s 2023 revenue dropped 21% to $113.6 million as parent company Columbia Sportswear works to find the formula that will return the brand to growth. Columbia acquired…

News February 9, 2024
Introducing the New Outdoor Retailer

Introducing the New Outdoor Retailer

This summer’s upcoming Outdoor Retailer show is undergoing a major overhaul with a hosted buyer program, capped booth sizing, and other changes organizers say are in direct response to feedback…

News February 8, 2024

Supreme a Bright Spot in Tough Quarter for VF

The streetwear label, still small relative to VF’s other brands, saw “positive momentum” in the December quarter, according to VF CFO Matt Puckett.

Executive Edition February 8, 2024
Dickies Woes Result in 17% Sales Decline

Dickies Woes Result in 17% Sales Decline

The workwear brand’s business was challenged across the Americas, EMEA, and APAC regions in the quarter.

Executive Edition February 8, 2024

Vans Down 29%; VF Announces Strategic Review of Portfolio

The quarter marks another double-digit sales decline for Vans as VF CEO Bracken Darrell promises “underneath, there’s a lot changing.”

Executive Edition February 7, 2024
VF Reports ‘Disappointing’ Quarter; Strategic Review of Portfolio Underway

VF Reports ‘Disappointing’ Quarter; Strategic Review of Portfolio Underway

VF Corp CEO Bracken Darrell announced a strategic review of VF’s brand portfolio as the next step in the company’s turnaround plan during the VF earnings call Tuesday afternoon. “We’re…

News February 7, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series