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Burton launches new Learn to Ride microsite

Burton launches new Learn to Ride microsite

Press release: BURLINGTON, VT (December 12, 2013) With snow falling around the country, Burton Snowboards is excited to announce a completely new microsite on Burton.com that showcases the hundreds of…

News December 17, 2013
KR3W to debut new brand aesthetic and positioning

KR3W to debut new brand aesthetic and positioning

New Global Brand Manager Brad Alband shares details on the new design aesthetic, marketing plans, and the target customer niche. Plus, an interesting discussion on the state of the industry…

Executive Edition December 17, 2013
Rider Sandals adds to U.S. marketing team

Rider Sandals adds to U.S. marketing team

Press release: ORLANDO, FL. (December 17, 2013) – Rider Sandals is delighted to announce that Ricardo Mohr, former marketing manager for Rider Sandals in Brazil is joining Rider’s US marketing…

News December 17, 2013
Etnies Skatepark of Lake Forest celebrates 10 years

Etnies Skatepark of Lake Forest celebrates 10 years

Press release:

News December 17, 2013
"AGENDA EMERGE" branding conference series sets to inspire the new generation at AGENDA

"AGENDA EMERGE" branding conference series sets to inspire the new generation at AGENDA

Press release: NEW YORK (December 16th, 2013) – AGENDA, the leading forum for action sports, surf, streetwear, lifestyle and sneaker industries, is hosting its second installment of AGENDA Emerge—the highly…

News December 16, 2013
Surf Expo to host Volcom’s “Wild in the Parks” skate series in January

Surf Expo to host Volcom’s “Wild in the Parks” skate series in January

Press release: ATLANTA, GA (December 16, 2013)  Surf Expo, the world’s largest boardsports and beach lifestyle tradeshow is proud to partner again with Volcom to bring the “Wild in the…

News December 16, 2013
ActionWatch: Pioneering brands that still dominate

ActionWatch: Pioneering brands that still dominate

A look at three brands - Nixon, Stance and Sanuk - that pioneered categories and an analysis of their market share today in the core surf and skate retail channel.

Executive Edition December 16, 2013

Virus to become official supplier of Canadian Ski Patrol Association

Press Release: VIRUS ACTION SPORT PERFORMANCE TO BECOME OFFICIAL SUPPLIER FOR CANADIAN SKI PATROL Virus has partnered with The Canadian Ski Patrol Association (CSP) to provide compression apparel for its…

News December 16, 2013
Rip Curl's Mick Fanning wins World Title

Rip Curl's Mick Fanning wins World Title

Press Release: MICK FANNING IS YOUR 2013 ASP WORLD CHAMPION! BANZAI PIPELINE, Oahu/Hawaii (Saturday, December 14, 2013) - Mick Fanning (AUS), 32, has claimed his third ASP World Title today…

News December 15, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series