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What Brands are Saying About Tariff Impacts and Adjustments
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How Yeti, Mystery Ranch Acquisition Could Impact Both Brands
The news that outdoor products company Yeti acquired backpack brand Mystery Ranch yesterday sent a shockwave through the industry, as both brands have dedicated followings and strong enthusiasm from core…
News February 1, 2024
Rip Curl Responds to Backlash Over Work with Transgender Surfer
Rip Curl has faced mounting criticism over its work with Australian transgender longboarder Sasha Jane Lowerson in what could prove a hurdle to the company’s ambitious growth plans in North…
News February 1, 2024
Yeti Acquires Backpack Brand Mystery Ranch
Yeti makes a big move in the outdoor market by acquiring fast-growing Mystery Ranch, a backpack brand with a strong reputation with backcountry experts and wildland firefighters alike.
News January 31, 2024
Yeti Acquires Backpack Brand Mystery Ranch
Outdoor products company Yeti announced Wednesday that it has acquired growing pack brand Mystery Ranch. Terms of the deal were not disclosed. The Daily will update this story with more…
News January 31, 2024
VF to Shutter Santa Fe Springs Distribution Center
The Santa Fe Springs property will be permanently closed with the layoffs completed by May 31, a Vans HR representative confirmed to the state.
News January 31, 2024
Protect Our Winters to Spotlight 6 Companies To Advance Clean Energy Goals
Protect Our Winters (POW), the Rocky Mountain Venture Capital Association, and the U.S. Ski and Snowboard Team are hosting an event at the USANA Center of Excellence in Park City…
News January 30, 2024
SIA Names 5 New Board Members
Leading snow industry association Snowsports Industries America has announced five new board members. Joining the board of directors are: Rachel Grogan-Cook, vice president of global supply chain, Burton Global (chair)…
News January 29, 2024
What’s Selling at Retailer Neptune Mountaineering
For the past five decades, Neptune Mountaineering has played a key role in the independent outdoor specialty retail space in Boulder, Colorado. In the past, the store might have been…
News January 29, 2024
