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How Technical Outdoor Brand Norrøna Plans to Expand in the U.S.

How Technical Outdoor Brand Norrøna Plans to Expand in the U.S.

Certain U.S. outdoor consumers are always looking for the next, cool new thing, especially when seeking out high-quality technical outerwear. As established brands grow more successful and more visible, retailers…

News January 22, 2024

WSL Deal with Lexus Continues Bid to Diversify Revenue Streams 

WSL Chief Revenue Officer Cherie Cohen on the first-ever partnership with Lexus, the opportunity in media partners such as Complex, and balancing deals with endemic and non-endemic businesses.  

News January 19, 2024
VF Estimates 35.5M Consumers’ Personal Data Stolen in Cybersecurity Incident 

VF Estimates 35.5M Consumers’ Personal Data Stolen in Cybersecurity Incident 

Vans and The North Face parent VF Corp. said millions of consumers’ personal information was stolen during a December attack on some of its IT systems. Roughly 35.5 million consumers…

News January 18, 2024
VF Estimates 35.5M Consumers’ Personal Data Stolen in Cybersecurity Incident 

VF Estimates 35.5M Consumers’ Personal Data Stolen in Cybersecurity Incident 

The company said it’s experiencing “minor residual impacts” from the December attack but has caught up on fulfillment and store replenishment.  

News January 18, 2024
Gear Picks from the Show Floor at OR Winter

Gear Picks from the Show Floor at OR Winter

The theme of Outdoor Retailer Winter was newness, and the exhibitors brought plenty of that to the show floor, offering a bevy of innovative gear. From kids’ skiwear to hand…

News January 18, 2024
Number of Vans Layoffs Confirmed to State

Number of Vans Layoffs Confirmed to State

The layoffs under VF Corp.’s turnaround plan are expected to conclude this month. Additionally, Boardriders notified the state of layoffs at its Inland Empire distribution facility.

News January 18, 2024
Cotopaxi Implements Layoffs as It Reorganizes for the Future

Cotopaxi Implements Layoffs as It Reorganizes for the Future

Adventure lifestyle brand Cotopaxi has laid off 22 workers as part of a company restructuring, The Daily has learned. “Cotopaxi had strong top line growth this past year,” the company…

News January 17, 2024
Osprey Sales Up on Travel Demand, Hydro Flask Sells Well Online

Osprey Sales Up on Travel Demand, Hydro Flask Sells Well Online

Leading pack brand Osprey and drinkware brand Hydro Flask performed well for parent company Helen of Troy, despite the company posting an overall sales drop. Helen of Troy reported sales…

News January 17, 2024
Photos from Zumiez’s Annual 100K Party

Photos from Zumiez’s Annual 100K Party

The event in Keystone, Colorado celebrated Zumiez's top sales performers of 2023 and was well attended by industry brands.

News January 17, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series