Shop Eat Surf Outdoor

Latest Posts

Jake Burton on major brand portfolio changes

Jake Burton on major brand portfolio changes

We ask Jake what it means for Burton's strategy, why Analog streetwear will go, why Burton is shutting rather than selling The Program, why it is keeping CI surfboards, more.

Executive Edition May 13, 2013
Wrap-up from Skullcandy's Ping Pong Invitational

Wrap-up from Skullcandy's Ping Pong Invitational

Press Release:   Skullcandy presents Doubles Up Ping Pong Invitational   There's something about Friday the 13th that seems to promote wild times. This was certainly the case at least…

News May 13, 2013
What worked at PacSun in Q3, outlook for Q4

What worked at PacSun in Q3, outlook for Q4

We listened to the Q3 earnings conference call for PacSun and have details about how emerging brands, heritage brands, and footwear performed. Plus, overall business trends.

Executive Edition May 13, 2013
Neff official eyewear sponsor of Nike US Open

Neff official eyewear sponsor of Nike US Open

Press Release:   Neff Vision Named Official Eyewear Sponsor of 2012 Nike US Open of Surf   Camarillo, CA (July 23, 2012) — Neff, a leading active lifestyle brand, announced…

News May 13, 2013
PacSun CEO on 2012, goals for 2013

PacSun CEO on 2012, goals for 2013

Gary Schoenfeld detailed PacSun's accomplishments in 2012 and its goals for 2013 at the ICR XChange conference today. Plus, the shifting brand mix, a new women's line, more.

Executive Edition May 13, 2013

Manhattan Beachwear wins Adidas swim license

Press Release:   Adidas announces swim license   Herzogenaurach, July 16, 2012 – adidas today announced its US licensee in the swimming category: Manhattan Beachwear, Inc. As a leading manufacturer…

News May 13, 2013
Rome's interesting online strategy to benefit retailers

Rome's interesting online strategy to benefit retailers

Rome is launching an interesting, multi-faceted online initiative that it believes will help support core snowboard retailers while still allowing Rome to sell direct.

Executive Edition May 13, 2013
Photos from a busy Day 1 at Agenda

Photos from a busy Day 1 at Agenda

Lots and lots of photos from the floor of Day 1 at Agenda, which featured a wide array of brands and a wide array of people, too.

News May 13, 2013
Spy CEO: strategy taking root as sales grow double digits

Spy CEO: strategy taking root as sales grow double digits

A talk with Michael Marckx about how a new strategy is changing Spy, which reported 2012 results Wednesday. His take on the sunglass market, Spy's financial health, more.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series