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PacSun and WeSC present "We Own the Night"

PacSun and WeSC present "We Own the Night"

PacSun and WeSC hosted a private party last Thursday at PacSun's Irvine Spectrum store that featured WeSC artists and activists performing, cocktails by Tres Sietes Tequila and an art installation…

News May 13, 2013
Chris Haslam joins Sitka skate team

Chris Haslam joins Sitka skate team

Press Release:   Victoria, BC Canada – Sitka is proud to welcome Chris Haslam to their skate team. Haslam joined the team earlier this month and Sitka caught up with…

News May 13, 2013
Hobie Surf Shop hosts Battle of the Paddle party

Hobie Surf Shop hosts Battle of the Paddle party

Press Release:   The fourth annual Rainbow Sandals Gerry Lopez Battle of the Paddle took place at Doheny State Beach on September 24th and 25th.  Hobie Surf Shop hosted a…

News May 13, 2013
Mike Carter leaves Skullcandy

Mike Carter leaves Skullcandy

The former Global VP of Marketing and well-known industry figure has left headphone company Skullcandy.

News May 13, 2013
Wayne Rich wins shaping competition at Sacred Craft

Wayne Rich wins shaping competition at Sacred Craft

Press Release:   WAYNE RICH WINS SHAPING COMPETITION HONORING CARL EKSTROM Over 6000 attend two day Sacred Craft Expo in Del Mar celebrating the surfboard; Daniel Thomson receives "Best of…

News May 13, 2013
OluKai expands into closed-toe for men's, women's, kids

OluKai expands into closed-toe for men's, women's, kids

OluKai, which started in sandals, is embarking on a major expansion into closed-toe shoes for all genders and ages. We have some details about the move, and photos.

News May 13, 2013
Jean-Michel Cousteau and Body Glove launch wetsuit line

Jean-Michel Cousteau and Body Glove launch wetsuit line

Press Release:   Two world-renowned powerhouses join forces to develop a line of wetsuits, rash guards, skins and other products for the active lifestyle.  

News May 13, 2013

Sitka moving flagship to larger space

Press Release:   Victoria, B.C. – Sitka is uprooting their Victoria flagship store to transplant it to a location down the street. The store, currently located at 538 Yates St.,…

News May 13, 2013
The impacts of discounting, Day 2: The retail side

The impacts of discounting, Day 2: The retail side

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry. Today, retail analysts, experts…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series