4ocean launched a new T-shirt collection.
The collection is inspired by surf, with each design representing a distinctive aspect of the brand’s mission. Each shirt purchased funds the removal of one pound of trash from the world’s oceans, rivers, and coastlines.
In addition, 4ocean is developing a circular end-of-life plan for every 4ocean product. Their aim is to eliminate waste at the end of the products life cycle by taking back products that their customers no longer use, for proper recycle or even be transformed into new products. The 4ocean Closed-Loop Program is only available in the U.S. for now but is planned to expand in the future.
4ocean — 4ocean is a purpose-driven business with a mission to help end the ocean plastic crisis by cleaning the ocean and coastlines while stopping the inflow of plastic. With the goal of creating an economy around cleaning the ocean, 4ocean has built a sustainable business model that allows the company to fund cleanups, utilize the latest technology and make a monthly donation to marine conservation organizations. Ocean cleanups are funded entirely through product purchases, removing one pound of trash for every item sold, for a total of over 20 million pounds to date. 4ocean prioritizes engaging coastal communities, which creates jobs and adds revenue to local economies while changing the demand from catching fish to catching plastic. The solution to ending ocean plastic pollution lies in stopping it on land before it enters the ocean, which is why 4ocean is educating consumers about ways to reduce their single-use plastic consumption. Follow 4ocean on Instagram and Facebook.
