The 4ocean x Cariuma collaboration is now live. Click HERE to view the newest collection. This sneaker collaboration came to life to create a limited edition made-to-order sneaker in celebration of World Ocean Day.
Crafted from GRS certified recycled plastic, this special edition IBI will be available for purchase throughout June, and for each pair sold the 4ocean team will go to work to remove two pounds of plastic from our ocean, rivers and coastlines. This is the start of a longer term partnership for both brands, focused on their shared commitment to helping end the ocean plastic crisis.
For the month of June, Cariuma and 4ocean fans alike can get their hands on a limited edition IBI or IBI Slip-on (priced at $98) in white or 4ocean’s signature royal blue and emblazoned with the 4ocean logo. The shoe is the first one crafted from a fully RPET Upper. The upper construction is knit which requires minimal cutting, less labor, and less energy overall, thereby eliminating waste, reducing C02 emissions in the process and creating a much more efficient design. The sole is crafted from a Sugarcane EVA and makes the soles softer and lighter than the competition’s. We have pioneered a unique cupsole construction that touts perfect shock absorption and is far more durable due to our proprietary stitching method The IBI also features a plant based insole crafted from memory bio-foam insole using cork + mammona oil.
4ocean is the leader in ocean restoration, and they have cleaned over 15 million pounds of trash from our waterways to date, while also empowering and encouraging consumers to make more sustainable choices in their day to day lives. This important clean up work is funded through consumer purchases and this exciting partnership with Cariuma will support 4ocean’s goal of removing over 20 million pounds of trash by the end of 2021.
More On Cariuma
CARIUMA is a sustainable sneaker company founded by Fernando Porto & David Python, two prominent industry execs who put people at the center of their mission. The two bonded over their shared values of wellness-balanced employment being at the root of sustainable business practices and the passion for boardsports. After defecting from their high-status, corporate footwear roles, they decided that sustainability needed to come second only to the quality of life for every person that works around them. They felt they had a responsibility to take a stance against the wasteful practices inherent in fast fashion and that it was vital to reinvent the sneaker game. Even with all of the progress that had been made in regard to sustainability and comfort, the old-school brands that they’d previously worked for were, alternately, delivering low-quality, low-comfort sneakers that still dominated the market in an unsustainable way. Enter, CARIUMA. CARIUMA delivers future classics crafted for all-day, everyday comfort as well as longevity and an increased lifespan. CARIUMA works exclusively with ethical factories and sources only natural and recycled premium materials. All shipping impact is offset to become carbon neutral and their single-box shipping method is crafted with recycled and 100% recyclable materials. Plus,
For every pair of sneakers sold, the brand plants a pair of trees in the Brazilian rainforest to directly aid reforestation and endangered species’ habitats.
More On 4ocean
4ocean is a purpose-driven business with a mission to help end the ocean plastic crisis by cleaning the ocean and coastlines, while stopping the inflow of plastic by changing consumption habits on land. With the goal of creating an economy around cleaning the ocean, 4ocean funds its cleanup operations through the sale of product purchases. Every product purchased funds the removal of one pound of trash from the ocean, pulling more than 14 million pounds to date. Thesolution to ending ocean plastic pollution lies in stopping it on land before it enters the ocean, which is why 4ocean is tackling behavior change by educating consumers about ways to reduce their single-use plastic consumption.
