A Great Day in the Stoke (AGDITS) Presented by Lexus has officially announced its 2025 sponsor line-up for the fourth annual celebration of surf, culture and community. Taking place on September 27 in Surf City USA, the trailblazing festival is the largest gathering of Black surfers in history, amplifying Black surf talent from around the world and champions a more inclusive future in the water.
Open to all and free to attend, AGDITS showcases athletic excellence and elevating elite Black surfers, who have historically remained vastly underrepresented at the highest levels of the sport. The festival also promotes water safety to combat disproportionately high drowning rates rooted in generational barriers to water access, while highlighting wellness, education and cultural connection through immersive and engaging brand experiences that elevate the fan experience.
“We couldn’t do it without our partners,” said Nathan Fluellen, founder of A Great Day in the Stoke. “Their support enhances the experience for fans and athletes alike, while helping us expand access to surfing, elevate world-class surfers and provide a pipeline for emerging talent to reach the WSL, the Olympics and beyond.”
New partners joining in 2025 include:
- Lexus – The automaker is deepening its commitment to the surfing community as the title sponsor of A Great Day in the Stoke. United by a vision to strengthen community, celebrate surf culture, and foster inclusivity in the water, Lexus and A Great Day in the Stoke are creating a space where every surfer feels seen, valued, and welcomed. At this year’s event, fans will get an opportunity to preview the Lexus Surf LX – a one-of-a-kind SUV designed for the ultimate coastal lifestyle.
- Nickelodeon will host the new Nickelodeon Kids Zone in celebration of “World Wide Day of Play”
- Alaska Airlines will help bring top surfing talent from around the world to Huntington Beach, making A Great Day in the Stoke a truly global celebration.
- Organic Gorilla bars are designed to keep you going all day and help you run farther, paddle harder and think sharper. Every ingredient is chosen with intention, aligning with the commitment to self-mastery and mindful consumption.
Returning Partners include:
- lululemon returns with the “Stoked at Sunrise 5K,” kicking off at Pacific City and ending at Huntington Beach Pier. Plus, enjoy multiple yoga sessions led by lululemon Ambassador, Eric Mosley from NY, and a chill spectator lounge with hydration and yard games—your perfect spot to relax, connect and soak up the festival vibes. New this year, lululemon is also sponsoring an athletic recovery zone for participants to enjoy.
- Complex – As strategic media partner for 2025, Complex continues to amplify the voices and stories of AGDITS fans and athletes across its platforms, while also playing a key role in securing Lexus as this year’s title sponsor.
- Bones Love Milk Mini Surfboard Studio – Kids can become little surfboard shapers and decorate their very own mini surfboards! This hands-on activity lets young festival-goers get creative, walk away with a one-of-a-kind keepsake, and help build strong bones and muscles with some cold refreshing milk!
- YETI Hydration Center – Stay cool and powered up! Grab ice-cold water and refills to keep you riding the waves and enjoying the festival.
- Additional sponsors include Visit Huntington Beach, Kavata Swimwear and Kavata Kids
Additional vibrant activation offerings include:
- Free surf lessons by McKinnon Surf & SUP Lessons for kids, teens & adults
- The new A Great Day Beer Garden will serve as the ultimate chill spot for festival-goers, offering drinks, snacks and unbeatable vibes. Adding a playful twist, storyteller Brooke Berry, the mind behind the movement Shift Crawl, brings a burst of energy to the experience. Shift Crawl is where public figures clock in for real shifts and invite the community to pull up. At AGDITS, reality stars Kyland Young (“Big Brother 23”), Charmaine Johnise (“Black Ink Crew: Chicago”) and Chase DeMoor (“Too Hot To Handle”) will take “shifts” behind the bar, serving attendees while delivering fun, interactive moments and content-worthy experiences. It’s the perfect spot to sip, snap and soak in the surf culture of the festival.
- The fan-favorite Double Dutch Contest, powered by Melanated Jump Squad, brings high-energy fun and community vibes to the festival!
- San Diego’s own surf bros, We the Commas, are bringing sunny vibes, killer grooves and good energy to the AGDITS stage.
For a full schedule of events and latest updates, visit www.agreatdayinthestoke.com or follow @agreatdayinthestoke on Instagram.
About A Great Day in the Stoke (AGDITS)
Founded in 2022 by Award Winning Travel TV show host Nate Fluellen, A Great Day in the Stoke (AGDITS) is a first-of-its-kind competition and cultural surf festival that celebrates Black surf culture, amplifies Black surf talent from around the world and builds an inclusive future in the water. Held annually in Huntington Beach, “Surf City USA”, AGDITS serves as both a high-energy event and a surf accelerator—a launchpad for athletes, artists and changemakers shaping the future of surf and beach culture. More than an event, AGDITS is a movement to increase surfing interest and bringing children to the water and teaching safety creates ripple effects in drowning prevention and community health.
