Following the success of its Los Angeles residency, adidas Originals and adidas Skateboarding partner to bring the monumental graffiti and street art exhibition, BEYOND THE STREETS (BTS) to New York next month. The expansive graffiti and street art exhibition will celebrate the city that catapulted the artform onto the world stage.
The three stripes in partnership with BTS, continues its mission to elevate street culture and defy conventions taking residence at the new Twenty Five Kent building in North Williamsburg. Spanning over 100,000 square feet, the waterfront exhibition will feature works from over 150 artists that includes a massive collection of paintings, sculptures, photography and custom installations, along with performances, lectures, and films.
“Celebrating a culture of creativity is at the heart of what we do. The three stripes have long served as the unofficial uniform of graffiti artists throughout the movement’s history,” says adidas Skateboarding Senior Communications Manager Cullen Poythress. “Having the ability to celebrate some of the original pioneers of graffiti and street art through BEYOND THE STREETS and inspire the next generation with their stories is a special opportunity.”
adidas Originals and adidas Skateboarding will lead a full schedule of exciting programming during the three-month exhibition including a special project with the Beastie Boys, an installation by Mark Gonzales coupled with a charity dinner benefiting the Harold Hunter Foundation, and showcases that will bring adidas Originals’ classic DNA to life.
The brand will also reveal a limited edition adidas x BTS collection, honoring New York City, which will be sold through the exhibition gift shop. The collaborative collection includes apparel, accessories, sticker packs and more. In addition, more than 150 items, books, and collectibles developed exclusively for the New York exhibition with participating artists will also be available for purchase. Curated pieces from the capsule and other collectibles will be sold at select NYC adidas Flagship locations and the Originals store in SoHo.
The exhibition will be open to the public on Friday, June 21st and is located at 25 Kent Ave, Brooklyn NY. Tickets and event information can be found via the BTS website.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About adidas Skateboarding
adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group. Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. The brand supports a group of elite and iconic professional and amateur skateboarders including Mark Gonzales, Dennis Busenitz and Na-Kel Smith.
About BTS/Roger Gastman
Roger Gastman is a curator, graffiti historian, urban anthropologist, and collector. BEYOND THE STREETS is Gastman’s dynamic follow-up to Art in the Streets, a graffiti and street art retrospective that broke MoCA Los Angeles’ attendance record with 220,000 visitors. Gastman founded and co-published Swindle magazine with Shepard Fairey, co-authored The History of American Graffiti and co-produced the Oscar-nominated Banksy documentary Exit Through the Gift Shop.
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