Last night, adidas Skateboarding and NYC-based publishing company Paradigm (“Love,” “Two-Thousand Memories”) with founder Theo Constantinou premiered the Spread Light, Leave No Trace mini documentary featuring Pro rider Mark Suicu and announced the adidas Skateboarding by Paradigm footwear and apparel capsule. With a focus on raising awareness on sustainability, the six-piece collection features the Three Stripes’ eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean Plastic.
Co-designed by Constantinou, the adidas Skateboarding by Paradigm capsule will be animated through Spread Light, Leave No Trace and namesake book produced by adidas Skateboarding that prominently features the Paradigm founder with close friend Mark Suciu. Both the film and book will be released leading up to the footwear and apparel collection launch next month.
“I’m excited to partner with adidas Skateboarding to bring this important project on sustainability to life,” says Paradigm founder Theo Constantinou. “My hope through this collaboration is to inspire and encourage others to make tangible lifestyle changes to help solve the impact of climate change.”
“I’m proud to have taken an active part in the Paradigm collaboration,” Mark Suciu, adidas Global Pro team rider says. “The future of humankind and the welfare of our planet is imperative to me, as we all play a vital role in protecting it for future generations. My hope is that through this partnership we can further unify the skate community in making a positive and lasting difference.”
The capsule was inspired by the book “Uninhabitable Earth – Life After Warming” by David Wallace-Wells and aims to be as sustainable as possible, aligning with adidas’ ambitions towards ending plastic waste while creating products that are built to last. Just as Paradigm originated from Constantinou’s life on-the-go, the capsule is made for fellow wanderers with an eye for timeless appeal. It employs minimalistic design that is as durable as it is sustainable, with pops of purple embellishing its sleek, black colorway throughout.
Constantinou’s take on one of adidas’ most iconic silhouettes, the Gazelle ADV by Paradigm, anchors the collection with sustainability in mind. Adopting a 1970s aesthetic with a classic feel, the footwear arrives with an efficient pattern design on the synthetic upper, giving the square edges across the t-toe, tongue and heel counter, while reducing wasted material. Upgraded with ADV performance features for skateboarding, the shoe also features a recycled compound for the rubber foxing wrap and an outsole fabricated from 10% recycled rubber. Rounding out the footwear’s design is the Paradigm mission statement that can be found on the back of the tongue label.
The apparel offerings include the Paradigm Track Jacket and Pant, which are inspired by the classic Beckenbauer tracksuit. Constructed in Primeblue ripstop polyester, both products sport modern technology that features a specialized pocket system that holds everything from phones to passports, and adds functionality to the bottoms.
The lightweight and packable Paradigm Tech Shell complements the tracksuit, protecting wearers from the elements with a specially designed hood and a 10k water resistance rating. The Life Before capsule finishes with a soccer-inspired Paradigm Jersey and a Paradigm Tote Bag that can be packed down to pocket size.
An extension of the capsule, the 144-page “Life Before” book offers an intimate glimpse into the world of Paradigm publishing, Constantinou, creation of the publication and the artisans that he works with that give the brand life.
The adidas Skateboarding by Paradigm footwear and apparel capsule with retail prices ranging from $45-$200 / €50-€200 will be available from December 17 and can be found:
- In the S. exclusively for 24 hours via the adidas Confirmed app. The Capsule will remain available on Confirmed and can also be found on the adidas Flagship app, www.adidas.com/skateboarding and at select specialty skate retailers from December 18
- Exclusively on Confirmed in Europe, Japan, Canada and China
- In all other participating markets on Flagship, adidas.com/skateboarding and at select specialty skate retailers
More updates will be announced in the coming weeks.
The “Life Before” book retails for $50 and is now available for purchase via https://paradigmpublishing.co.
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About Paradigm Publishing
Photographer, publisher, and environmentalist, Theophilos Constantinou (b.1986) founded Paradigm in Philadelphia back in 2011. Now based in Manhattan, New York, Constantinou’s photography practice involves immersive journeys into foreign geographical climates and cultures documenting the decay of the urban environment and its relationship to nature. His work also focuses on the spiritual and all the worldly parameters that create chaos in our souls. Since Constantinous’ debut, he has published over 45 books including: Unraveled Threads by Zohra Opoku (2017), Lamb by Anthony Jamari Thomas (2018), Ninety-Six Dreams, Two Thousand Memories by Greg Hunt (2018), and Nemesis by Reginald Slyvester II (2020). He has designed several capsule collections with his brand PARADIGM for BEAMS Japan and Dover Street Market in NY and LA. In 2020, he partnered with Onyx Collective to form a new record label called NYXO, their first vinyl, Small Things by Nick Hakim & Roy Nathanson was released to critical acclaim on April 16, 2021.
About adidas Skateboarding
adidas Skateboarding creates footwear and apparel for skateboarders worldwide. Founded in 1998, adidas Skateboarding supports a global group of iconic professional and amateur skateboarders including Mark Gonzales, Dennis Busenitz, Tyshawn Jones, Nora Vasconcellos, and Lucas Puig. adidas Skateboarding product is available at skateboarding retailers around the world and online at adidas.com/skateboarding.
