Adidas Skateboarding Launches Mark Gonzales’ Aloha Super “Brainwash Victim” 

The Aloha Super “Brainwash Victim” set is available globally now.
Published: March 4, 2021 Press Release

The latest adidas Skateboarding and Mark Gonzales collaboration unveils the newest colorway of the Aloha Super silhouette in halo silver / white / core black and “Brainwash Victim” t-shirt in white

This combo pays homage to a portrait of Mark from the September 1986 issue of Thrasher where he was wearing the “Brainwash Victim” t-shirt

Featuring a nubuck and leather upper with a reinforced leather and eyestays for premium durability and custom artwork on the footbed and left heel tab, the Aloha Super was inspired by an adiStar Fencing shoe that Gonzales debuted during his historic 1998 performance piece at Städtisches Museum in Abteiberg, Germany

The Aloha Super “Brainwash Victim” set will be available globally starting March 4th via adidas.com/us/skateboarding and in specialty skateboarding retailers

The Aloha Super retails for $90 USD / €100 and “Brainwash Victim” t-shirt for $30 USD / €45.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series