Adidas Skateboarding Releases New Aloha Super

Adidas Skateboarding commemorates historic skate moment through limited-run silhouette. 
Published: October 30, 2019 Press Release

adidas Skateboarding reboots the Aloha Super silhouette with a new colorway that pulls inspiration from Mark “Gonz” Gonzales’ groundbreaking ollie of the now famous four-block at San Francisco’s Raoul Wallenberg High School in the 1991 classic, Video Days by Blind Skateboards. First released in the Fall of 2018, the now coveted Aloha Super model was created to honor the legendary skater and the pivotal moments he’s contributed to both adidas, and skateboard history.

At its core, the Aloha Super silhouette was inspired by the adiStar fencing shoe worn by Gonz during his famed 1998 performance piece at the Staedtisches Museum in Germany. The newest iteration of the Aloha Super combines a blend of creamy suede, leather, and salmon Schmoofoil logo embroidery that plays off the sunset tones reflected in the historic ollie’s backdrop. Wallenberg’s contrasting black asphalt is represented through the footwear’s distinct, color-blocked three stripes.

The Aloha Super Wallenberg is available for purchase via the adidas Skateboarding website and select retailers for $90 USD. The style will release globally on November 2nd and in North America in early December.

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About adidas Skateboarding

adidas Skateboarding creates footwear and apparel for skateboarders worldwide. Founded in 1998, adidas Skateboarding supports a global group of iconic professional and amateur skateboarders including Mark Gonzales, Dennis Busenitz, Tyshawn Jones, Nora Vasconcellos and Lucas Puig. adidas Skateboarding product is available at skateboarding retailers around the world and online at adidas.com/skateboarding.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series