Adidas Watches Expands Fall/Winter 2018 Line

Muted colorways and contemporary accents mark six new hero styles.
Published: November 15, 2018 Press Release

adidas Originals Watches reveals a second wave of contemporary timepieces for fall/winter 2018, inspired by streetwear and blended with classic design details. Six new styles lead the latest adidas Originals Watch collection, expanding on the original offering that debuted in August. The all-new lineup is comprised of updates to the ARCHIVE, PROCESS and DISTRICT which have all been reimagined with subtle color palettes and refined hardware to enhance the brand’s distinct minimalistic design that administers unparalleled quality at affordable price points.

The latest iteration of the ARCHIVE M1 arrives in an all-black colorway with contrasting copper accents across the body of the watch.  Borrowing aesthetic cues from 70’s-era adidas heritage wear, the model seamlessly blends contemporary style and practicality. Forged from stainless steel, the timepiece dons an all-black face and band featuring custom digital movement that supports dual time-telling, calendars, stopwatch and an illuminated background light.

Complimenting the digital offering and built by the promise of iconic simplicity is the DISTRICT M1. The analogue model both pays homage to the past with it’s Bauhaus-inspired makeup and nods to the future with a technical build and premium detailing in sync with  adidas’ contemporary and modern approach. The all-black colorway has been masterfully finished with copper elements, simple three-hand movement and Milanese stainless steel bracelet.

Carrying a similar colorway and design accents is also the latest rendition of the PROCESS M1—clean and understated, the updated offering evolves the classic watch silhouette into an elevated accessory grounded in everyday sophistication.

Rounding out the collection are three additional PROCESS models, the PROCESS W2 in a Black/Branch/Orange and Black/Silver/Green, as well as  the PROCESS PK2 in All Black/Gold/Tan. Punctuating style with utility, the remixed PROCESS’ are casual statement pieces that sport a stylish face and durable nylon band for daily wear.

PROCESS PK2 in All Black/Gold/Tan.

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About adidas Originals

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel ­­– adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

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Strategy & Planning Series
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