Authentic Brands Group, a global brand development, marketing and entertainment company, and Planet Sports Inc., the leading sports and lifestyle retailer in the Philippines, today announced a strategic partnership granting Planet Sports Inc. exclusive rights to distribute and sell Airwalk in the Philippines. The agreement allows sales of footwear, apparel and accessories across a variety of silhouettes including tees, sweatshirts, shorts, jackets, sneakers, slides, skate shoes and much more. Filipino shoppers can expect to see the brand available at retail in Spring 2020.
“We are very pleased to introduce Airwalk to the Philippines, a country of 108 million people with an average age of 25 years old. As a country with a very young population and a rapidly growing skate culture, it is a perfect fit for the Filipino community and we are really excited to be an integral part of it,” said Anton S. Gonzalez, President, Planet Sports Inc.
Airwalk celebrates over 30 years of heritage in skate culture around the world and continues to drive passion, progression and innovation as it expands throughout South East Asia. Planet Sports Inc’s retail and distribution expertise in the market will continue to build the brand’s influence in skate culture as it expands to drive innovative design globally.
“We are excited to introduce Airwalk to the Philippines and are pleased to partner with Planet Sports Inc.,” said Jarod Weber, Group President of Lifestyle at ABG. “With Planet Sports Inc’s market expertise and elevated stature, we have no doubt Airwalk will be well-received in the skate community of the region.”
About Planet Sports Inc.:
Planet Sports Inc. (PSI) is the exclusive importer, distributor and retailer of mono brands: New Balance, Arena, Protouch, Energetics, Haddad brands and Airwalk. Additionally, PSI is the master franchisee for multi-brand concept stores: The Athlete’s Foot, Rookie USA, Intersport, The Sports Warehouse and the flagship concept – Planet Sports stores in the Philippine territory.
For 20 years as one of the leading Sports & Lifestyle retailers in the booming retail sector of the Philippines, PSI caters to the needs of a wide spectrum of customers from the active warrior, the lifestyle fashionista and even to the budget conscious family.
With PSI’s nationwide footprint of 65+ stores and growing, PSI continues to forge ahead shaping the country’s young and fast-growing consumer market as top retailer for big brands such as Nike, adidas, New Balance, Jordan, Arena and Airwalk.
PSI is also the preferred Sporting Goods retail store of many other sporting and active brands in the Philippines. Plus, the warm relationship PSI has established with the big mall operators & major retail players in the country that contributes to our 15%+ growth YoY for the past years.
About Airwalk:
Since 1986, Airwalk has been a leader in the world of skateboarding and action sports, creating one-of-kind performance and lifestyle gear. Airwalk solidified its legacy in pop culture, appearing in countless films and music videos. The brand’s offerings include men’s and women’s apparel, footwear, accessories including skate hardgoods, which are available in the U.S., Latin America, Europe and Asia. Airwalk has been the brand of choice for generations of skaters and its influence lives on as the brand continues to drive innovative design.
To keep tabs on what Airwalk does next visit airwalk.com.
Follow @airwalk on Instagram, Facebook and Twitter.
About Authentic Brands Group:
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 5,000 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $10 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrandsgroup.com.
