Today, Alterra Mountain Company released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars – People, Planet, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations.
“Since Alterra Mountain Company was formed seven years ago, we’ve embraced innovation and challenged the status quo because we believe in the magic of these landscapes,” said Karen Sanford, Chief Legal and Social Responsibility Officer, Alterra Mountain Company. “We’ve always believed the mountains are for everyone, and with that comes the responsibility to sustain them for future generations.”
People
In 2024, Alterra continued its focus on mental well-being and resilience programs, offering more free counseling through a company-wide Employee Assistance Program for all employees, and conducting over 14,000 well-being trainings. In addition, the company saw double-digit increases in workforce inclusion scores across five key demographic groups and grew Employee Resource Group membership by 33%.
Planet
Alterra and its mountain destinations continue to make progress towards the company’s science-based 2030 Goals, which are to:
Reduce carbon emissions in its operations by over 50%, in partnership with the Science Based Target initiative (SBTi)
Transition to 100% renewable energy
In addition to our SBTi target, attain carbon neutrality
Alterra’s multi-part strategy to achieve these aggressive targets spans electrification, efficiency, renewable energy, waste diversion, and collaboration and advocacy. Key milestones this year include the creation and enactment of the Alterra Minimum Requirements (AMRs) to guide sustainability across all new design, development, and construction projects and the rollout of a comprehensive Active Energy Management system in 61 buildings across all destinations, reducing our energy consumption.
Community
Alterra’s company-wide philanthropic giving increased to nearly $17 million across its global community. The company continued to invest in local infrastructures like employee housing and childcare services and continued to develop the next generation of mountain adventurers with over 105,000 complimentary or steeply discounted unique skier visits donated to underrepresented communities, school groups, and other local programs. The Paradise Paradox film, supported by Alterra, reached over 467M viewers, helping to spark meaningful conversations about mental health and its impact on communities.
Responsibility
Alterra’s new Community Guidelines & Expectations enhanced the Ikon Pass experience for all guests and employees, providing clarity on safety rules and written guidance on accountability, respect, and inclusion, advancing a collective enjoyment of the mountains for all. Alterra advanced a best-in-class cyber security and data privacy program to protect its people, systems, and information.
For more information on Forward Stance and its annual impact and progress reports, please visit http://www.alterramtnco.com/social-responsibility.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.
