Anon, the leader in premium goggles, helmets, and winter protection, today announced two major milestones in its long-term growth plan: the appointment of Storm Day Sales as its new sales agency for Colorado, Texas, and New Mexico, and the launch of AnonOptics.com, a new U.S.-based direct-to-consumer site built on Shopify+.
The partnership with Storm Day Sales reinforces Anon’s deepened commitment to the Rocky Mountain region and its growing community of skiers and snowboarders. Focused on building brand awareness, expanding distribution, and elevating service, Storm Day Sales will target key premium retailers and resorts—including Vail Resorts, Aspen Skiing Company, Eye Pieces, and Craniologie—to bring Anon’s innovative products closer to consumers where they shop, ski and ride.
“This move underscores Anon’s evolution from a snowboard-focused distribution model toward a broader presence that reflects the premium, innovation-driven nature of the brand,” said Elysa Walk-Fuller, Chief Revenue Officer at Burton. “With the continued growth of WaveCel® helmet technology, MFI® magnetic goggle integration, and the launch of our new U.S. eCommerce site, anonoptics.com, we’re deepening our commitment to both product innovation and service excellence across all channels.”
The launch of AnonOptics.com gives consumers direct access to the full Anon line and provides a fast, flexible platform that is built for how today’s customers shop, and showcases Anon’s standout innovations.
Developed in collaboration with By Association Only, a Shopify Platinum Partner, the site blends immersive design and functionality, including interactive shopping tools like the Lens Visualizer that helps skiers and riders choose the right lens for any condition.
Anchored by its signature WaveCel® helmet technology and MFI® Magnetic Face Mask Integration, Anon continues to redefine performance and style for all skiers and riders, across disciplines and abilities. For more information, visit AnonOptics.com.
About Anon:
Founded in 2001, Anon provides optimal vision and protection for every winter weather condition. From progressive design concepts to technical executions, Anon ensures that every helmet and goggle meets the demands of the top ski and snowboard athletes in the world. For more information on Anon visit: AnonOptics.com
