Today, Mad Jack Outdoor (www.madjackoutdoor) and Asap water crafts announced their partnership focused on growing the electric jet board company’s online sales in the United States. Asap water crafts, based in the UK, manufactures the Wave Jam, an extremely light weight jet board, propelled by the latest Lithium Ion battery technology and cutting edge control electronics. The Wave Jam is a new way to explore water, as it blasts riders across the water surface, as well as being an incredible rescue tool.
“Partnering with Mad Jack Outdoor was an obvious choice,” said Ross Kemp, CEO and Founder of Asap water crafts “Mad Jack Outdoor has a unique and proven formula for jump starting online sales for young brands. They are changing the way new products are brought to market, truly embracing innovation and the entrepreneurial spirit in the outdoor industry.”
Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables new brands — that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate, and gives shoppers the opportunity to access the entire product catalogs of veteran brands.
“Asap water crafts embraces design innovation and recognizes the need to have a strong online presence state side,” said Kristin Mehiel, Co-Founder of Mad Jack Outdoors. “We want our customers to know us for sourcing unique products with purpose, and Asap’s Wave Jam does just that. They are uniquely designed, bring water enthusiasts a fun and innovative way to enjoy oceans and lakes, plus the Rescue model can help lifeguards save lives! It is no wonder world renowned adventurer Sir Richard Branson is a fan.”
To learn more, visit www.madjackoutdoor.com
About Mad Jack Outdoor
At Mad Jack Outdoor we bring the most innovative gear on the market, next to world class brands, alongside a collaborative retail outlet. Curated in one unique online marketplace. We source gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem we work with proven brands, the outdoor industry veterans if you will, to hand select the best of the best of gear. The final piece of the puzzle is we partner with independent outdoor retailers nationwide to bring their end of season, overstock and last year’s models to our discount online outlet. The end result is an outdoor marketplace with the best gear selection to keep you outdoorsy!
About ASAP Watercraft
Ross Kemp, CEO of Asap water crafts saw an opportunity for a quick launch rescue water craft – that could be launched anywhere, by one person, to power through water to reach casualties quicker.
Short on space Ross set about making the first prototype in a tent in his garden – much to the annoyance of his neighbor Margaret (she thought he was building a spaceship).
During development he realized being blasted through the water was a lot of fun – the feeling of water rushing over your body also quite addictive! So they also designed Wave Jam leisure models – excellent for exploring caves, islands, catching waves and more.
After a year of development and water testing, they set up production in the UK where their Wave Jam and Rescue water crafts are hand built, and shipped around the world!
