Askov Finlayson’s Climate Positive mission began in 2017 with the brand pledging to invest more in climate solutions than its operations cost the planet (net positive). Today, Askov Finlayson introduces The Winter Parka, an expedition-grade parka that is the first-to-market in utilizing 3M®️ Thinsulate™ 100% recycled featherless insulation, which locks down heat even when wet and goes easy on the planet.
In line with the brand’s Climate Positive status, The Winter Parka features a 100% recycled fabric outer shell that is tough and breathable. The pared-down and clean design is inspired by real Arctic outwear, eliminating distractions between its wearer and the winter at hand. This parka was painstakingly crafted using materials and methods that are better for the environment and its wearers.
For Askov Finlayson, the goal was to create expedition quality outerwear at a fraction of the price, and to lead the way with a climate positive business model. With a direct-to-consumer business model and an in-house design team, the result is a radically sustainable parka that’s warm enough to withstand the toughest Northern winters.
“We’re so confident in our parka, we guarantee it through its first winter, no questions asked,” said Eric Dayton, co-founder and CEO of Askov Finlayson. “After that, it’s warrantied for life—because to be as sustainable as possible, we believe gear should last for many winters to come. We’re holding ourselves accountable to our customers, and to the planet. Together, we can Keep The North Cold.”
The Winter Parka includes an Afield Pocket, a faraday device designed to block all incoming and outgoing cellular signals, allowing wearers to go into Present Mode and connect only with the outdoors. The team at Askov Finlayson created a straightforward parka with the essential features needed to enjoy Northern winters and the Afield Envelope was a key feature of this no-nonsense jacket. Other features include a micro ripstop taffeta lining that is 100% bluesign®️ certified for maximum environmental standards in manufacturing, and the heavy-duty AquaGuard zipper with 100% recycled teeth.
Offered in three colors at a retail cost of $495, The Winter Parka is available nationwide for both men and women at AskovFinlayson.com, along with the brand’s flagship retail location in Minneapolis. For more information, visit the site or follow the brand on Instagram at @askovfinlayson and Facebook at @AskovFinlayson.
